SBS 2 Eyes it’s Target Audience For Launch

SBS 2 to launch in April
SBS 2 to launch in April

Launching on April 1st, SBS 2 is planning to target a younger demographic with bold and provocative programming that SBS says is “edgy, adventurous and fun and connects audiences with the world”.

SBS Managing Director Michael Ebeid states “We know that younger audiences engage with SBS when we broadcast key content like Go Back To Where You Came From, East West 101 and Housos, but we want to give that audience a channel they can call their own and that is fully integrated with an online offering.  SBS 2 will be a channel … all about giving our younger audiences content in the fast-paced way they want it, when they want it and on a device they choose to view it.”

Friday night football will be screened on the channel when the Hyundai A-League 2013/14 season begins in October, with one live blockbuster match every Friday night plus the Hyundai A-League finals shown on a one hour delay.

Along with Friday night Football, SBS 2 has added “The Feed”: A 15-minute daily week-day program broadcasting at 7:30pm and will combine news of the day, topical commentary, pop culture and in-depth features plus TV series including ‘Bullet in the Face’, cult favorite ‘Community’,  Dramedy ‘Threesome’ and BAFTA Award winning ‘SKINS’ for it’s seventh season.

*Bullet in the Face, a viciously funny, wildly violent, bloody and unabashedly politically incorrect action comedy series from Canada starring Eddie Izzard and Eric Roberts, will premiere on the channel.


*Starring Chevy Chase and Donald GloverCommunity follows a band of misfits who form a study group at Greendale Community College where together they end up learning more about themselves than they do about their coursework.

*Threesome is an outrageous dramedy about three inseparable friends on the verge of thirty, who after a wild night out end up having an unplanned threesome which results in an even more unplanned pregnancy. Together they decide it’s time to ditch the party lifestyle and have the baby – as a threesome.

*Skins will return with an edgy new season as a fresh generation of four boys and four girls love each other, hate each other, screw each other, and get smashed together. SBS 2 will also show the seventh and final season of Skins later in the year which will see the return of first and second generation cast favorites Cassie, Effy, and Cook.

SBS 2 also announced that Lion and KFC will be joining SBS 2 as brand partners for the channel’s relaunch.  The brands have signed on to SBS 2 to reach its target audience for a three-month partnership period.  SBS Media, Director of Sales, Andrew Cook said: “We are thrilled to announce two of the country’s leading brands as partners, as they seek to access the under-40 media audience that SBS 2 will connect with.

SBS 2 Launches April 1st at 6pm.