Long-running daytime soap opera Days Of Our Lives, has, after 45 years, been dropped from the schedule on Channel 9. A regular in the long list of daytime soaps aired, Days Of Our Lives (or DOOL for short) was dropped for ‘commercial reasons’ according to Channel 9.
It is anticipated the series, which is averaging 120,000 viewers a day and often wins its time slot, will be picked up by pay-TV. Back in 2007, Channel 9 also dropped popular soap ‘The Young and the Restless‘ from it’s lineup only to have the show snapped up by Foxtel.
While the network may claim ‘commercial reasons’ for dumping the soap, it is believed that 9 dropped the show in a bid to re-vamp it’s daytime lineup after success with the networks ‘Mornings‘ show at 9am plus the addition of the steady stream of advertorial revenue available in breakfast and morning television is ripe for the return of local midday or afternoon programming.
DOOL will have it’s final airing on commercial television, Friday April 26th. The NBC Network in America has commissioned the show to at least September 2014.