Barbie, as we know her, is about to shake things up with her iconic silhouette replaced with three brand new body types never before offered by Mattel.
In a shake-up to the brand, the new ‘fashionistas’ Barbie line features 33 brand new dolls with 4 brand new body shapes including ‘tall’, ‘curvy’, ‘petite’ and original, 30 assorted hair colours, 24 hairstyles, 22 eye colours, 14 face shapes and 7 different skin tones.
“We are excited to literally be changing the face of the brand – these new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them,” Mattel executive Evelyn Mazzocco said in a statement.
Last years ‘fashionistas’ line saw Mattel replace Barbie’s heeled feet with flat feet where 23 new dolls were offered with assorted skin tones and hairstyles.
With the creation of the new body shapes, Mattel has also noted that these new shapely dolls will have dozens of assorted fashion pieces to mix and match though clearly “one size will not fit all” with these new dolls.
The new direction comes after the recently released “made to move” line which featured brand new extensive articulation that saw Barbie literally able to bend over backwards!
The fashionistas line is now currently online for purchase and pre-order for US and Canada residents with a staggered release for the dolls for shop sales worldwide set for March 2016.
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