Hugely popular IAmElemental female action figures with positive messages aimed at providing affirmative and interactive toys for girls, released final images from their highly anticipated second series of figures named ‘Wisdom’.
Series 2/Wisdom is a series of seven 4” articulated action figures based on the Elements of Power – superpowers that already exist inside each one of us,” said Julie Kerwin, IAmElemental’s Chief Elemental Officer. The first figures, Series 1/Courage, were modeled on Joan of Arc while the ‘muse’ chosen for Series 2/Wisdom is Hypatia, the daughter of the Greek scholar and mathematician Theon who has been praised by Smithsonian magazine as ‘one of the last great thinkers of ancient Alexandria and one of the first women to study and teach mathematics, astronomy and philosophy.’ She was a STEM pioneer, writing about math, building astronomical instruments, and distilling complicated philosophical concepts into digestible bits that her students could process and understand.
The neutral colored, less busty female figures made a huge impact with their initial announcement back in 2014 via kickstarter which boasted a “more heroine, less hooters” tagline that aimed to show that being a hero is not restricted to sex, bust size or skin color.
Series one was based on courage and featured a series of 4″ figures plus an exclusive 6″ figure which, the team at IAmElemental confirmed to me, a second 6″ figure will be included in this second series..
— IAmElemental (@IAmElementalToy) February 16, 2016
Now not needing to rely on kickstarter funding, the figures are being sold through the IAmElemental website and via specialty retailers online with a third series planned for 2017 based on ‘justice’.
Having got my greedy hands on the series one/courage figures, the quality was second to none with each figure being provided with a bio card, sporting great articulation and fun and interactive play with certain elements of these figures being interchangeable among each other. The most noticeable change from courage to wisdom is the color palette with courage featuring deep red skin tones, pink and purple hair and silver/grey uniforms while soon to be released wisdom will feature purple and blue skin tones and hair with gold uniforms and color accents.
Check out the newly released figures below and check out the IAmElemental website!