Pinterest Fails Come to Life in Netflix’s “Nailed It”

When good cakes happen to bad bakers.  Image: Netflix

In the era of modern technology and instant ‘moment sharing’, cooking failures in the kitchen are no longer restricted to shamefully tossing out the food abomination one has created.  Pinterest Fails and #NailedIt hash tags allow us to poke a little fun at our kitchen disappointments and now, Netflix have gone one step further with a new fun filled baking show filled with ‘bakers’ just as inept at baking as most of us are.

Nailed it’, hosted by Nicole Byer, salutes all the wrongs we do in the kitchen by pitting three willing home chefs against each other in a two round bake-off where the aim is to re-create decadent and over-the-top baked goods (in what I feel is a very restricted amount of time), all for the chance to win $10,000 and the Nailed It trophy cup.

From kit kats in the microwave (when the recipe requires melted chocolate) to unflattering self portrait cookies to a President Donald Trump cake that looks like it has come directly out of your nightmares, Nailed It celebrates the fun in failing.

While the format is nothing really new and the contestant introductions feel like they’re on a daytime infomercial spruiking the latest in kitchen utensils, it is Nailed It’s judges that inject the life and festivity to the show.  Host Byers along with renowned chef Jacques Torres and an episodic special guest judge play along with the frivolity of the show and aren’t afraid to laugh at the baking results so much so, I believe the title of the show should actually be “I don’t mean to laugh but – “

While there is laughter at our bakers and their skills, there is no nastiness whatsoever.  Byers, Torres and the guest judge are encouraging and are even able to be called up to offer advice if one of the bakers press their allocated ‘panic’ button.

In the end, our bakers know they’re crap in the kitchen.  There’s no egos, no arguments and no casting of the villain role (hello MKR).  These bakers are here to have a good time, get some baking pointers and have a crack at possibly fluking a challenge to win the $10,000 prize.

Nailed It is currently streaming on Netflix Australia.


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