Tag Archives: batgirl

Jakks Pacific Joins the DC SuperHero Girl Line

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Warner Bros. Consumer Products, in partnership with DC Entertainment are expanding their DC Superhero Girl line to bring Wonder Woman and co to every household worldwide with a global expansion of the brand’s licensing and merchandising program.  The program has seen the line grow to more than 30 categories including toys, costumes, apparel, accessories, publishing and stationery with licenses granted to Funko, Crayola and Pez Candy among others.

Budget toy maker Jakks Pacific has been tapped by Warner Bros. Consumer Products to create a retail line for the DC Super Hero Girls universe and now Jakks seem to have come up with the goods with the first batch of good to be released under the multi-year global licencing deal, revealed for the upcoming 2017 NY Toy Fair.

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  • DC Toddler Dolls: Adorable toddler dolls each dressed in an iconic DC Super Hero outfit including, Wonder Woman, Batgirl and Supergirl – each doll has rooted hair and comes with accessories such as belts, cuffs, masks, headpieces and shoes.

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  • DC Super Hero Girls – Everyday Dress-Up: Girls can now master their super powers with the Everyday Dress-Up assortment. These two-piece outfits include key accessories like masks, headbands, headpieces or arm cuffs.

A line of capes with Wonder Woman, Kitana and Bumblebee, along with designer superhero face applique and temporary tattoo packs are also due for release.

But it’s the announcement of a new line of DC Superhero Girls dolls that have people talking!

The new line-up by Jakks Pacific will include four characters, each measuring a whopping 18″ with 14 points of articulation and will be exclusive to Toys ‘r’ Us with a price point of $34.99 each.  While Supergirl, Wonder Woman and Bumblebee will be fit out in designs very similar to their Mattel counterpart, Batgirl looks set to be given an overhaul, sporting a look very similar to her classically iconic Batgirl ’66 look.

Jakks Pacific will officially unveil all during NY Toy Fair and has stated these products are slated to hit US stores this fall.

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DC Super Hero Girls Spotted on VIC Shelves!

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Wonder Woman and Super Girl from Mattel’s DC Super Hero Girls Line

The eagerly awaited DC Super Hero Girls line of action figures and poseable dolls have made a surprise and sudden appearance on shelves in selected Target stores across Victoria and Sydney today catching many fans off guard as we waited to receive any news of their release.  Word floating around was that we could have been waiting until as late as June this year before seeing this new line hit our stores and with the PR company dealing with press for this release for the Mattel created line not able to provide me any exact information regarding store exclusivity or in-store dates, it was a wait and see game that seems to have finally ended.

This morning, posts started popping up on Facebook showcasing Target stores across Melbourne and Sydney beginning to stock their shelves with Wonder Woman, Bumblebee and other characters from the line in their 6″ and 12″ forms.

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A Vic based Target store’s display – so pretty!

Target have confirmed to me that the 6″ action figures and 12″ dolls will be available at select Target stores from today with a $19 price tag for the action figures and a not too shabby $32 tag for the dolls and suggested for customers to check and see when their local store is currently stocking the line.  The release has been staggered through Target stores with some already almost sold out and some not yet out for sale to which Target Australia has put down to “unusual shipping delays” to their stores.

Retailer BigW have confirmed they will also be stocking the action figures and dolls in a few weeks time with a similar price point.

The DC Super Hero Girl line has been a massive hit in America where it was first launched in early March this year with stores stocking the line selling out faster than they could replenish the shelves and online, leaving many customers slightly frustrated about not being able to either get their hands on the whole set or buy their child their favorite hero. While the line was generally aimed at the 5-15 year old girl market with their ‘positive influence’ selling point, the 6″ and 12″ figures have been a hit with adult collectors scrambling to collect the set as well.

There is also a budget line of 12″ figures (Wonder Woman, Batgirl and Supergirl) coming soon to Target US stores that feature painted uniforms, rooted hair and less articulation than the original released figures.

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Budget line “power action” Wonder Woman, Super Girl and Bat Girl!

Recently, Mattel announced a brand new play set to go along with the 6″ action figures which includes a flying mechanism, grappling hook and zip line along with themed accessories which expand the play opportunities for the iconic school setting.  Currently available for pre order through Amazon US, the play set has an October 2016 release date.

Does your local Target have this line?  Have you bought any yet?  Sound off in the comments above!