The eagerly awaited DC Super Hero Girls line of action figures and poseable dolls have made a surprise and sudden appearance on shelves in selected Target stores across Victoria and Sydney today catching many fans off guard as we waited to receive any news of their release. Word floating around was that we could have been waiting until as late as June this year before seeing this new line hit our stores and with the PR company dealing with press for this release for the Mattel created line not able to provide me any exact information regarding store exclusivity or in-store dates, it was a wait and see game that seems to have finally ended.
This morning, posts started popping up on Facebook showcasing Target stores across Melbourne and Sydney beginning to stock their shelves with Wonder Woman, Bumblebee and other characters from the line in their 6″ and 12″ forms.
Target have confirmed to me that the 6″ action figures and 12″ dolls will be available at select Target stores from today with a $19 price tag for the action figures and a not too shabby $32 tag for the dolls and suggested for customers to check and see when their local store is currently stocking the line. The release has been staggered through Target stores with some already almost sold out and some not yet out for sale to which Target Australia has put down to “unusual shipping delays” to their stores.
Retailer BigW have confirmed they will also be stocking the action figures and dolls in a few weeks time with a similar price point.
The DC Super Hero Girl line has been a massive hit in America where it was first launched in early March this year with stores stocking the line selling out faster than they could replenish the shelves and online, leaving many customers slightly frustrated about not being able to either get their hands on the whole set or buy their child their favorite hero. While the line was generally aimed at the 5-15 year old girl market with their ‘positive influence’ selling point, the 6″ and 12″ figures have been a hit with adult collectors scrambling to collect the set as well.
There is also a budget line of 12″ figures (Wonder Woman, Batgirl and Supergirl) coming soon to Target US stores that feature painted uniforms, rooted hair and less articulation than the original released figures.
Recently, Mattel announced a brand new play set to go along with the 6″ action figures which includes a flying mechanism, grappling hook and zip line along with themed accessories which expand the play opportunities for the iconic school setting. Currently available for pre order through Amazon US, the play set has an October 2016 release date.
Does your local Target have this line? Have you bought any yet? Sound off in the comments above!