When it comes to a music clip for a single that has some money thrown at it, everything upon everything is detailed right down to the last little minuscule detail. From location to wardrobe, sets and choreography, it’s all planned.
And that’s what happened for Norwegian singer Sigrid’s clip for her excellent and highly catchy new single titled “Mine Right Now” off her debut album (Sucker Punch). But when it came to shooting the clip, disaster after disaster struck and when push came to shove to film the clip, something rather magical happened in the final result.
In a behind the scenes interview, director Max Siedentopf explains “Literally everything went wrong” starting with Sigrid herself unable to make it to location in Bulgaria due to multiple delayed flights leaving Siedentopf to step in and ‘be Sigrid’ in the clip. “Travel with park rangers, police stops, collapsed sets, loads of bad weather…my biggest weakness is singing, and I’m now in a music video, so let’s see how it goes.”
The final, delightful result, showcases Siedentopf, clearly out of his comfort zone, dancing ‘Sound of Music’ style out in the mountain framed fields in Bulgaria all the while the crew deal with wind storms, Sigrid on Face Time and a missing drone. Check out the clip below.
Mine Right Now is off Sigrid’s debut album Sucker Punch.
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